U2: Business Correspondence

Businesses maintain relationships with their customers, clients, and other stakeholders through communication, having to manage both good and bad news. The Case Study outlined below is one about managing a company’s messaging in online¬†environments, in which communication can be difficult to control.¬†In this unit, we will learn how to use different writing strategies to communicate in difficult situations. After completing this unit, you will be able to do the following:

  • To write with a tone appropriate to the audience and situation
  • To accentuate the positives to an audience in a given situation
  • To identify and respond to the audiences’ needs and values in the case study
  • To use active and passive voice deliberately
  • To write with concision



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