U3: Identifying Business Messages

Unit Objectives  |  This unit extends Units 1 and 2 by taking a closer look at how a particular company/industry crafts arguments for specific audiences, especially given the context in which they are doing business and their communicative purpose. Students examine corporate annual reports, focusing on the letter to the shareholders for the ways in which the writer establishes good will, examining the audiences addressed, claims made, evidence used, as well as the underlying assumptions, values, ideas, images, attitudes, and beliefs. They write a report that discusses how these aspects are used to establish credibility with their audience, to accomplish their purpose, and to address specifics factors, values, or events that may influence how readers interpret its messages. In their analysis report, students synthesize information from the corporate annual reports, integrating analysis, summary, and direct quotes from the annual reports and the textbook to make and support their claims about the kinds of relationships the company hopes to establish and maintain.

The purpose in writing this report is to demonstrate that you can do the following:

  • To identify and analyze claims/arguments in business writing
  • To synthesize the information you gathered about the company into a cohesive argument
  • To make claims and support those claims with evidence, using quotes and examples
  • To use headings, lists, and other devices to create a well-organized and easy-to-follow report

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ENL_265_U3_2017

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